The coconut oil-based formula clings to the teeth for longer, giving a long lasting clean. Coconut water is also rich in nutrients, providing essential electrolytes and helping to support a healthy skin and coat. It delivers a long lasting and effective clean. The concentrated enzyme formula means a little goes along way. The baking soda, neutralises plaque, aiding in providing a deep clean between teeth and along the gum line, as well as naturally freshening breath. Extremely safe, no chemicals.